When it comes to web design when creating a new website, there are a number of different factors to
consider – navigation, development, and design included. We understand that the
task may seem daunting at first, and you’ve completely depleted your supply of
Tylenol to cure your headaches, but
agonize no more. I’ve narrowed down the most important features every
successful website has in order to be both optimally functional and
aesthetically pleasing for all of its users. Keep these simple things in mind,
and your website will be sure to stand out:
Get creative! Generate an
innovative navigation tool.
Nobody remembers sites that are
vanilla and bland; they want rocky road with chocolate syrup, two cherries, and
rainbow sprinkles. They also want to get where they want to go on your site, so
having a creative navigation tool lets you fulfill both of these user needs
Check out Subaru’s design of their timeline here, which is not only a creative
shape modeled after the inner crevices of a tree trunk, but also efficiently
navigates you to further content. Get creative! Generate an innovative
navigation tool. People don’t want to think too hard; they do enough of that
all day at work. Having an original and unusual aspect to your site will brand
your users’ minds and keep them coming back for more.
Also Read: 5 Common Myths About Why You Need A Mobile App For Your Blog or Website in 2017
Provide an experience for your
user.
Do you want your users to feel
relaxed? Taken care of? Excited? Curious? Whatever it may be that you are
trying to rouse within your customer, create features that will enhance that
emotion. Music is a great tool to boost your sentiment. Love Holidays is a
great example of successful use of sound effects, as it really makes you feel
like you’re on vacation with the ocean sounds and laughter playing in the background.
This allows the user to become immersed in the site and create a unique,
memorable experience.
Build interactive features that
are user-friendly.
This website is impossible to
use, but I still love it. Said no one ever. Having a clear roadmap with
interactive features is crucial in your design. Try narrowing down your most
important features, and picturing your website like a tree diagram. The reality
of the internet is: if it’s not easy to consume, widely accessible, and
visually pleasing, people aren’t going to use it. Loftey is a great example of
clear, straightforward, easy features that simplify a process that is otherwise
migraine-inducing: renting a New York City apartment.
Consider the psychology behind
your visual choices.
Depending on the style you’re
trying to convey for your site, your typography should be an extension of your
voice. For example, Times New Roman is perceived to be more formal while a font
like Verdana has a more informal feel. Colors, too, have significance in
presenting your product in a certain light. Whether you decide to go minimalist
with a black and white palette or playful with a wide variety of colors, each
conveys a certain tone and meaning. Let’s look at this example and how the use
of color and typography succeeds in attributing a specific mood: Create great visual content.
Bright and bold colors placed against a white background make each piece of
content stand out, while also portraying the Viens-la? agency as playful and
bold. As a creative agency, they utilized a color scheme and typography that
emphasizes their humor and innovation. Depending on your brand, product, and
the image you’re trying to present to the world, your website’s color scheme
and typography are two of the driving forces to focus on.
Also Read 10 Ways to Speed Up Your Blogger Blog in 2017
Create great visual content.
Looks do matter: having great
visual content on your website will not only increase your number of users, but
it will make each of their experiences that much more exciting. Let’s be
honest, people like eye-candy. In fact, studies show that every bit of
eye-candy will increase your sales by an average of 16.5%. Things to keep in
mind are fonts, color schemes, and placement of photographs in relation to
content.
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